Urban Mobility transforming the customer journey experience (Medium & Short Distance)

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Enhancing traveler experience in an intermodal & interconnected world

Growing urbanization combined with the need for better customer experiences are driving the need for digital transformation in transportation sector. Public sector investments in intelligent streets and digital transport systems, combined with automakers' focus on autonomous / next-generation vehicles and smart mobility services, suggest that a "data everywhere" world is set to disrupt the transportation industry.

In this context, dealing with intermodality options and enabling travelers to optimize their door-to-door travelling experiences, based on preferences and real time insights from the transportation network, will be key to achieve governments' goals in terms of public transport usage and promotion. Mobility as a Service is the name of the game.

January 30, 2019


Join us in Brussels for one day Executive Briefing to explore how Microsoft can help you in the Digital Transformation journey.

We will share Microsoft's point of view on the transformation of urban and regional mobility with special focus on short and medium travel experience, we will get insights from experts, we will provide an overview of our solutions portfolio and discuss the implications of security, trusted cloud and privacy for your business.

In this invitation-only Executive Briefing Microsoft will take you on a journey through:

  • trends and challenges in transportation from planning, to operating and shaping customer experience,
  • how digital transformation in transport is impacting travelers and citizens in their everyday life as well as the city administration,
  • showcasing and sharing the experience of regional and urban mobility operators all over Europe,
  • art of the possible workshop techniques to apply research, envision & design high impact digital scenarios,
  • and how the shape of the delivery of the transportation services is going to evolve in the years to come.

We look forward to welcoming you to the Microsoft EBC in Brussels!

›› Agenda

08:30 - 09:00 Welcome Breakfast
09:00 - 09:30 Welcome & Briefing Objectives & Customer Expectations
09:30 - 10:30 Transforming the customer journey experience in urban mobility
10:30 - 10:45 Coffee Break
10:45 - 11:30 Trusted Data Sharing in Transport
11:30 - 13:00 Customer showcases: enhancing traveler experiences (De Lijn, NS (Dutch Railways))
13:00 - 13:45 Hot Lunch
13:45 - 14:30 Engaging with customers, x-cross sector experiences
14:30 - 15:30 Partner Showcases: solutions for personalized customer engagements (BeMobile, Cubic, Moovit, DXC)
15:30 - 15:45 Coffee Break
15:45 - 16:45 AI & Advanced Solutions In-real-life for Urban Mobility Scenarios - Partner demos (BeMobile, Cubic, Moovit, DXC)
16:45 - 17:30 Open discussion: Applicable Scenarios in Urban Mobility
17:30 - 17:45 Wrap-Up & Evaluations

›› Who should attend

This Executive Briefing is intended for business decision makers from Ministry of Transport, Regional transportation entities, Regional and Local Mobility agencies, Transportation operators (Underground, urban and regional bus lines, etc.). Decision maker profiles include General Directors, Innovation and Strategy DG, Project & Program Manager, Chief Data Officer, CIO/CTO, CISO, etc.

›› Featured speakers

Julie Shainock
Global Managing Director Travel and Transportation Industry, Microsoft

José Antonio Ondiviela Garcia
WE Industry Solutions Director Smart Cities, Microsoft

Sven Croon
Head of Solution Strategy, De Lijn

Farida Esadik
Product Manager Office365, Dutch Railways (NS)

Jan Cools
CEO and founder, BeMobile

Dave Roat
Strategy Manager, Cubic Transportation Systems

Yovav Meydad
Chief Growth & Marketing Officer, Moovit

Rob Gordon
Travel Transport Hospitality Industry - VP Digital Solutions Global, DXC Technology

Bruno Schröder
National Technology Officer, Microsoft BeLux

Magnus Helmvee
Industry Solutions Manager Retail & Consumer Goods EMEA at Microsoft

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