Intelligent Brands in Intelligent Retail

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Are you in the retail branding business and curious how Microsoft's customers are using Artificial Intelligence?

Explore intersections of where data and intelligence enable new personalized customer experiences, facilitate seamless online to offline interactions and improve your chances to grow.

October 2 and 3, 2018


According to IDC by 2020 already 32% of innovation effort will be based on ecosystem innovation. Come and explore how Microsoft’s partner ecosystem can inspire you to innovate faster. Retailers and brands need to continually anticipate trends in the marketplace, adapting quickly to maintain market leadership and deliver an experience that creates continued loyalty. They need to deeply understand customers in order to deliver personalized content seamlessly online to offline and vice versa. Customers expecting same day delivery and international players gaining ground in Europe are part of the new norm. Technological innovation is enabling new ways to outperform competition and take share through a fresh look at data, infused with machine learning techniques to create new insights, optimize operations and build innovative products & services. Join us in our Executive Briefing Center in Brussels, discuss with your peers and discover Microsoft’s cutting-edge transformational scenarios that boost your Digital Transformation journey.

›› Agenda

Day 1 - October 2 , 2018

08:15 - 08:30 | Welcome Coffee
08:30 - 09:00 | Welcome & Introduction
09:00 - 09:45 | Digital Transformation in Retail
09:45 - 10:45 | Get to know Microsoft's partners in Personalization
10:45 - 11:00 | Coffee Break
11:00 - 12:00 | Deep Dive with Microsoft's partners in Personalization
12:00 - 13:00 | Lunch Break
13:00 - 14:30 | Get to know Microsoft's partners in Commerce
14:30 - 14:45 | Coffee Break
14:45 - 16:30 | Deep Dive with Microsoft's partners in Commerce
16:30 - 17:15 | AI and Ethics
17:15 - 17:30 | Wrap-Up Day 1

Day 2 - October 3, 2018

09:00 - 09:30 | Welcome Coffee
09:30 - 09:45 | Welcome & Introduction Day 2
09:45 - 10:30 | Toolsgroup
10:30 - 11:00 | Transparancy One
11:00 - 11:30 | GDPR Edge
11:30 - 12:00 | DEMO Hands-on
12:00 - 13:00 | Lunch Break
13:00 - 13:45 | Stay young, hit re-fresh & re-imagine your BizStrat
13:00 - 13:45 | & Culture to iterate, innovate and/or disrupt
13:45 - 14:15 | Intelligence Retail
14:15 - 14:45 | Wynd
14:45 - 15:00 | Coffee Break
15:00 - 16:00 | Driving end-to-end consumer eng. to deliver omni-channel
16:00 - 16:30 | Wrap-Up Day 2 & Feedback on EBC


›› Who should attend

This event is targeted to Retail Operations and Branded Goods Executives focused on accelerating new technology adoption.

›› Featured speakers

Nina Lund
Retail & Consumer Goods Lead, EMEA, Microsoft

Open Biography...

M.Sc(Econ). Prior to joining Microsoft seven years ago, Nina worked in the FMCG and Beauty sectors in various FP&A, Consumer Insight and Marketing roles in the European markets for over two decades. At Microsoft, Nina leads the industry business in Europe, reporting to the CVP WW Industry. Nina is passionate about technologies that enable Retail & Consumer Goods companies to tell their stories, transform their businesses digitally and grow faster.

Jasmine Kotek
Sr. Industry Solutions Manager Retail and CPG EMEA

Jesus Serrano Castro
Microsoft Digital, Business Development Architect,
Microsoft Corporation.

Open Biography...

Leading the Digital Transformation in Consumer Engagement

Jesus is a 20 year experienced digital industry professional, the last 11 years working at Microsoft, specialising in Digital Transformation, Customer eXperience and Innovation all supported by his solid technical background and IT knowledge. In his role as Sports Business Development Architect where he is engaged in the Digital Transformation and new Business Models of Sports, he works directly with customers such as Real Madrid CF, LaLiga, FIFA among other 130 Sports Organizations. In addition to his current role, he is permanent member of UX Worldwide Leaders at Microsoft and In 2014 he became the inventor of one of the Microsoft protected patents.

He has envisioned and designed the Customer eXperience in many Lighthouse and disruptive projects across different industries including Retail, CPG, Banking, Insurances, Health, Education, Power & Electrics, Public Sector, Media and over the last 5 in Sports. He designed and led the design team in several Mobile Consumer Apps in Windows, iOS and Android, some of them with multi-million downloads, for customers such as Zara, Real Madrid, Santander Bank, IKEA, Sony Pictures and 20th Century FOX.

He is frequently required as a speaker about Digital Transformation, Design Thinking and Innovation for International events. He has also been Guest Speaker for Masters in Digital Marketing Management and Big Data & Business Analytics, in different Business Schools.

Noah Herschman
Senior Retail Industry Architect for Microsoft

Open Biography...

Based in Hong Kong. He works with global online and offline retailers to digitally transform their operations to engage customers, empower employees, optimize operations and transform products.

Noah has been involved in ecommerce since its inception in the mid-1990s and has held leadership positions at Amazon, eBay, Groupon DH Gate; and was most recently the Asia Managing Director of Marketplace Ignition, the leading Amazon marketplace consultancy. Noah also has 20 years of offline retail experience as a member of the executive team at Tweeter, once the US’ largest chain of electronics specialty stores; and was also Chief Merchant for Staples China. Noah has an MBA from Boston University and has been living, studying and working in China since 2010; he speaks fluent Mandarin Chinese.

Mark McCrory
Director Sports and Consumer Engagement

Retail & Consumer Goods Featured Partners

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