Health Digital Transformation in action, combined with the vision of Democratizing AI in Health attracted 250+ health customers & partners to the Health Innovation Summit at the Brussels EBC.
The event was marked by three hits:
Transforming leads to better performing
In the true spirit of an Industry Biz Dev event, the Summit helped generate $15Mil new business opportunities over the coming 6-12 months & an additional $6M taking a 2 years horizon. This impressive revenue opportunity comes on top of the boost to the brand & image of Microsoft as a leader in the health industry. The positive feedback from attendees has been overwhelming, convincing at times skeptical customers and percolating up with emails from partners and in country customers’ delegations. Field teams are now busy with follow-up execution.
Social Marketing impact
Working closely with Sara and the WW Health Marketing team, and without any paid-media, the post on the event & Alliance launch got the highest number of impressions ever for an Health IT LinkedIn post, with 22,7K views and 1.2 Mil organic impressions on Facebook and 46K twitter impressions – preparing the ground for the global PR Health announcement scheduled for later this week. We also had 1200 people tuning in for the first ever Health session on Facebook Live featuring Antonio Criminisi, Elena & Prof. Floridi.
Closer Partnership with AI & Research
We put the spotlight on the “Inner Eye”, an applied-research project on machine learning and automation of medical imaging analysis led by Antonio Criminisi at the MSR Lab in Cambridge. Antonio brought clinical relevance to the conversation and generated fresh customer interest translating in about 8 new opportunities to test and co-develop the Inner Eye solution. Surely, it is a first successful step in a closer Field-to-Research collaboration on AI in Health.
C-level representatives with an almost 50/50 split between customers and partners and a 50% presence of clinical leaders.
With support from 20 partners, this Alliance:
- Will drive public awareness and thought leadership on the benefits of AI applied to healthcare.
- Bring clarity to partners and customers on focus scenarios of clinical and operational effectiveness, zooming in on proven partners’ solutions in market today combined with research assets that will make tomorrow’s market and positioning our unique approach with trusted technology.
- Build skills and capabilities as they develop AI solutions on our MS platform.
- Accelerate Go-To-Market and joint co-selling motion in key markets.