Digital Transformation in Media: Publishers

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From Print to Digital

As publishers transform to online content services providers, they increasingly leverage software and data to engage with their customers, enhance their products, optimize their operations, and empower their employees. In this environment, with its Intelligent Cloud, Microsoft is uniquely positioned to help publishers gain competitive advantages.

March 1, 2018


Join us in Brussels on March 1 for a full-day Executive Briefing to explore how Microsoft can help power your digital transformation – the path from vision to execution, from new business models to technology enablers, from on-premise to Cloud, from data privacy regulations to data-driven business.

We will share Microsoft’s point of view on the digital transformation in publishing, provide an overview of our solutions portfolio for cloud-based content production and distribution, audience insights and engagement, and discuss the implications of security and privacy considerations for your business.

In these invitation-only Executive Briefings, we will also invite customers to discuss their experiences, and have partners like Adobe and present their solutions based on the Microsoft Cloud. Together with you, we will create the opportunity for dialogue amongst industry leaders.

We look forward to welcoming you to the Microsoft EBC in Brussels as we seek to ‘Empower every person and every organisation on the planet to achieve more!'

›› Agenda

09:00 – 09:30 | Coffee and light breakfast
09.30 – 09:45 | Welcome and Introductions + Expectations for the day
09:45 – 10:30 | Digital Transformation in Media:
09:45 – 10:30 | What does it mean, and how can Microsoft help?
10:30 – 11:30 | Reach and monetize audiences with video
11:30 – 12:00 | Coffee Break & Networking
12:00 – 12:30 | Audience Analytics:
12:00 – 12:30 | Increase engagement and advertising revenue
12:30 – 13:00 | Artificial Intelligence for Media Indexing:
12:30 – 13:00 | Enabling more granular access to content
13:00 – 14:00 | Lunch Break & Networking
14:00 – 14:45 | Adobe in Media & Entertainment
14:45 – 15:30 | Live video coverage with mobile journalists- engagement
14:45 – 15:30 | and consumption on multiple destinations
15:30 – 16:00 | Coffee Break & Networking
16:00 – 16:45 | Data privacy in media – a perspective on ePrivacy and GDPR
16.45 – 17.30 | Roundtable:
16.45 – 17.30 | The way ahead for media: Strategic options
16.45 – 17.30 | and the role of technology
17.30 – 17.45 | Feedback & Wrap-up


›› Who should attend

This workshop is intended for senior business executives from publishing companies in Europe – including newspaper, magazine, and book publishers. Please apply early, attendee numbers for each event will be strictly limited to create an environment for an exchange of thoughts and for the exploration of joint opportunities.

›› Featured speakers

Rainer Kellerhals
Media & Entertainment Industry Lead EMEA, Microsoft

Jesse Goodman
Senior Director of Business Development, Ooyala

Ian Gray
VP Channel & Strategic Alliances, MPP Global

Jamie Brighton
Director of Product and Industry Marketing, Adobe EMEA

Mirta Gilson
Head of Business Development,

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