European Public Transport Transformation Day

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How to succeed in your public transport journey

Challenges faced by public transportation (train, bus, streetcars) and how digital transformation can enable the required change and accelerate benefits to all stakeholders involved.

Public transportation is rapidly becoming one of the hottest national and international topics. Customers are constantly calling for a better travel journey experience, they’re informed, connected and have high expectations, whilst Equipment Manufacturers and Public Transport Operators are looking to make operational efficiencies at the same time as reducing their maintenance costs and building more intelligent connected transportation systems.

Digital Transformation empowers the next industrial revolution, providing the catalyst for new business models, products, services and experiences that impact not only businesses but society overall. Although the opportunities are great, it is increasingly difficult to understand where to start and how to succeed in your digital transformation journey.

This Exclusive Executive Briefing for European Public Transport in Brussels is focused upon the challenges faced by public transportation and how digital transformation can enable the required change and accelerate benefits to all stakeholders involved.

It combines inspiration and ‘how to’ ideas for you to get clarity in your transformation journey, powered by testimonials from your peers. To kick off the day we have invited Olivier Van Duüren, trend sense maker, public speaker, executive mentor and author of The Dualarity, who will give insights on how to find the sparkle in your personal and business transformation.

We are looking forward to welcoming you to our Microsoft EBC in Brussels and to ‘Empower Every person and Every organization on the Planet to Achieve More’!


09:00-09:30 | Welcome - light breakfast
09:30-10:00 | Introductions - group connection
10:00-10:45 | Find the Sparkle in Your Personal and Business Transformation - Olivier Van Duüren, The Dualarity
10:45-11:30 | A Transformation Journey - Testimonial by NMBS/SNCB group (Belgium)
11:30-12:15 | Empower Your Employees – Testimonial by SNCF group (France)
13:15-14:00 | Delight Your Passengers - Testimonial by Dutch Railways group (Netherlands)
14:00-15:00 | Future Business Model Transformation
15:00-15:45 | So what’s next
15:45-16:00 | Wrap-up


“For my business & my customers, the EBC experience is definitely a huge driver for changes, by changing the mindset first of all…When our customers from other countries present Microsoft technologies, speak on our behalf and Sell… This is one of the most effective ways to sell to enterprises.”

- George Kopilashvili - Marketing Microsoft Central & Eastern Europe

“Thanks again for a great event! I strongly believe that bringing together organizations in the same industry (or perhaps even across industries) to inspire and share experiences -without pitching any Microsoft product- is a very credible way to position ourselves as a partner, not just a vendor. It creates mutual understanding, gives them an indication how they are doing relative to their peers and lays the ground for new types of connection and partnership. Very well done!”

- Karsten Mostert – Account Technology Strategist MS Netherlands

Practical information