Digital Transformation in Retail

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Digital Transformation in Retail

Explore intersections of where data and intelligence enable new experiences, empower employees, and improve the bottom line for you.

Retailers are facing mounting pressure to evolve business models that make sense in a global marketplace characterized by disruptive technological innovations and fierce competition for share of wallet. E-commerce continues to grow at the expense of brick-and-mortar retail. Stores are becoming less productive, and in some cases unprofitable. Today’s digital native customers expect multiple ways to order, purchase, and receive merchandise and products. Technological innovation is enabling a new era, where leaders have ten times the insights in one-tenth the time—enabling them to outperform the market and take share from laggards. Key to being a leader is capitalizing on every point of sale and service to better understand and serve the customer.

Are you curious about learning what Microsoft's POV is in the Retail industry? Join us on October 17th in our Executive Briefing Center in Brussels and discover how Microsoft can help you in your Digital Transformation journey.


08:15 - 08:45 | Welcome Coffee
08:45 - 09:00 | Welcome & Introduction
09:00 - 09:45 | Digital Transformation in Retail
09:45 - 10:30 | Data Strategy & Advanced Analytics
10:30 - 10:45 | Coffee Break
10:45 - 11:15 | Empowering Employees with data
11:15 - 11:45 | Innovation in Mixed Reality
11:45 - 12:45 | Digital Transformation in Action Today - Demonstrations
12:45 - 13:45 | Lunch
13:45 - 14:30 | Unified Commerce
14:30 - 15:15 | GDPR Microsoft Point of View
15:15 - 15:30 | Coffee Break
15:30 - 16:45 | Retail Services and Innovative Technology: Cognitive Services, Artificial Intelligence, Mixed Reality
16:45 - 17:00 | EBC Feedback and Eval

Featured speakers

Tracy Issel

General Manager, Retail & Consumer Goods Sector 
Enterprise & Partner Group, Microsoft Corporation

As General Manager of the Retail Sector, Tracy Issel leads Microsoft’s sales, services, marketing, and strategy efforts for the Retail and Hospitality industries worldwide.  She is responsible for aligning the sales, partner, and services organizations to deliver optimal value for customers in the Retail and Hospitality industries and strong business results for partners who serve these industries.  Ms. Issel focuses the efforts of her and her team on creating innovative programs and solutions to address the unique needs of Retail and Hospitality customers.

Before taking her current position in 2011, Ms. Issel was Senior Director, Enterprise Solutions and Worldwide Industry Strategy. In this capacity, she was responsible for defining Microsoft’s Industry go to market approach and delivering growth in the sale of partner led solution areas to solve customer challenges.

From 2004 to 2009, Ms. Issel was the General Manager for the U.S. Financial Services Group. Under her leadership, the team delivered market-leading revenue growth and increased customer satisfaction, culminating in a billion dollar business for Microsoft’s U.S. Financial Services Group.

Ms. Issel joined Microsoft in 1999 and was one of the leaders to start up the first vertically aligned sales and services organizations at Microsoft to focus on the financial services industry.  Since that time, she has held a variety of leadership positions with increasing responsibility in the Financial Services and Worldwide Industry and Global Accounts Groups.

Before joining Microsoft, Issel held leadership positions with Global Resources International Inc and New Horizons Computer Learning Centers Inc.  Ms. Issel was the Vice President of Sales and Marketing at Global Resources and the Training Director for New Horizons.

Karen Garrette

Global Retail Industry Director

Nina Lund


Tino Versteege

Retail Industry specialist

Sergio Romoli

Retail Industry specialist

Practical information