Digital Transformation in Media: Broadcasters

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From Television
to Total Video

As broadcasters transform to TV and online video services providers, they increasingly leverage software and data to engage with their customers, enhance their products, optimize their operations, and empower their employees. In this environment, with its Intelligent Cloud, Microsoft is uniquely positioned to help broadcasters gain competitive advantages.

May 16, 2018


Join us in Brussels on May 16 for a full-day Executive Briefing to explore how Microsoft can help power your digital transformation – the path from vision to execution, from new business models to technology enablers, from on-premise to Cloud, from data privacy regulations to data-driven business.

We will share Microsoft’s point of view on the digital transformation in broadcasting, provide an overview of our solutions portfolio for cloud-based content production and distribution, audience insights and engagement, and discuss the implications of security and privacy considerations for your business.

In these invitation-only Executive Briefings, we will also invite customers to discuss their experiences, and have partners like Avid, Adobe, Imagine Communications, and Ooyala present their solutions based on the Microsoft Cloud. Together with you, we will create the opportunity for dialogue amongst industry leaders.

We look forward to welcoming you to the Microsoft EBC in Brussels as we seek to ‘Empower every person and every organisation on the planet to achieve more!'

›› Agenda

09:00 – 09:30 | Coffee and light breakfast
09:30 – 09:45 | Welcome and Introductions + Expectations for the day
09:45 – 10:30 | Digital Transformation in Media:
09:45 – 10:30 | What does it mean, and how can Microsoft help?
10:30 – 11:15 | The future of News Production and Video Post-Production
11:15 – 11:45 | Coffee Break & Networking
11:45 – 12:15 | Live video coverage with mobile  journalists
11:45 – 12:15 | – engagement and consumption on multiple destinations
12:15 – 12:45 | Artificial Intelligence for Media Indexing:
12:15 – 12:45 | Enabling more granular access to content
12:45 – 13:45 | Lunch Break & Networking
13:45 – 14:45 | Reach and monetize audiences with video
14:45 – 15:30 | Shorten time-to-market and improve flexibility with cloud-based TV
14:45 – 15:30 | playout and IP streaming using a microservices architecture
15:30 – 16:00 | Coffee Break & Networking
16:00 – 16:30 | Audience Analytics:
16:00 – 16:30 | Increase engagement and advertising revenue
16:30 – 17:15 | Adobe in Media & Entertainment
17:15 – 17:45 | Roundtable, Feedback & Wrap-up


›› Who should attend

This workshop is intended for senior business executives from broadcasting, online video, and cable companies in Europe. Please apply early, attendee numbers for each event will be strictly limited to create an environment for an exchange of thoughts and for the exploration of joint opportunities.

›› Featured speakers

Rainer Kellerhals
Media & Entertainment Industry Lead EMEA, Microsoft

Mark Rawlings-Smith
Director of Global Marketing, Ooyala

Ian Gray
VP Channel & Strategic Alliances, MPP Global

Craig Dwyer
Senior Director of Global Presales, Avid

Daniel Britcher
Industry Lead Media & Entertainment, Adobe

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