Digital Transformation in Communications and Media

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Enabling Communications and Media to achieve more, today.

As telecommunications, media and cable companies transform to digital service and content providers, they increasingly leverage software and data to engage with their customers, enhance their products, optimize their operations, and empower their employees. In this environment, with its Intelligent Cloud, Microsoft is uniquely positioned to help Communications and Media companies gain competitive advantages.

Join us in Brussels on either September 20 or September 21 for a full-day Executive Briefing to explore how Microsoft can help power your digital transformation – the path from vision to execution, from new business models to technology enablers, from on-premise to Cloud, from data-driven business to data privacy laws.

We will share Microsoft’s point of view on the digital transformation in Communications & Media, provide an overview of our solutions portfolio for customer engagement, customer insight, cross-platform content delivery, and the Internet of Things, and discuss the implications of security and privacy considerations for your business.

In this invitation-only Executive Briefings, we will also explore the current state of digital transformation in Communications & Media through customer examples, provide technology updates and, together with you, create the opportunity for dialogue amongst industry leaders.

We look forward to welcoming you to the Microsoft EBC in Brussels as we seek to ‘Empower every person and every organization on the planet to achieve more’!


Be aware that one session differs depending on which day you register for (see below). On September 20th, the agenda includes a session with a focus on Media Business, while on September 21st, that session will be more Telco-oriented.

09:00-09:30 | Coffee and light breakfast
09:30-10:00 | Welcome and Introductions
10:00-10:45 | The Digital Transformation Imperative in Communications & Media
10:45-11:30 | Enabling Mobile Collaborative Workstyles to Drive Digital Transformation
11:30-12:15 | Unified Customer Engagement with Omnichannel Retail and Customer Care
12:15-13:30 | Lunch and Networking
13:30-14:15 | Increasing Revenue and Engaging Audiences with OTT and Media Analytics
14:15-15:00 | Day 1 (Sept 20th) - Mixed Reality: A new media experience (demo)
14:15-15:00 | Day 2 (Sept 21st) - Internet of Things: Microsoft's Solution Portfolio
15:00-15:30 | Coffee and Networking
15:30-16:15 | Internet of Things: Microsoft’s Solutions Portfolio
16:15-17:00 | Adopting the Cloud on your terms: Security, Privacy and GDPR
17:00-17:30 | Roundtable: The Way Forward

Featured speakers

Tony Emerson - (Day 1 Sept 20th)
WW Managing Director, Media & Entertainment

Rikke Helms - (Day 2 Sept 21st)
WW Managing Director Telecommunications

Rainer Kellerhals
Media & Cable Industry Lead EMEA

Richard Smith
Architect for Cloud Productivity Solutions, Microsoft UK Connected Digital Services

Daniel Zini
Communications & Media Industry Lead Dynamics EMEA

Jürgen Imhoff - (Day 2 Sept 21st)
Sr. Business Architect and Worldwide Business Community Lead, Microsoft Digital

Béla Papp
Sr. Director Advertising Sales, Microsoft Advertising

Andrea Simandi
Sr. Attorney

Leanne van Oostende
Sr. Solution Specialist Azure EMEA

Practical information