Digital Transformation in Advertising – Advertiser Day

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Enabling the advertising industry to achieve more


Bringing together the leaders in the advertising industry from around Europe to discuss how the advertising industry is evolving with digital transformation and artificial intelligence (AI) - and the opportunities that come with this transformation.


May 23, 2018

 

Join us in Brussels on May 23, 2018 for this exclusive Executive Briefing. The goal is to show you that we are not an ordinary partner - we are on a journey together that is full of new opportunities with digital transformation and artificial intelligence (AI). By collaborating closely with you, we can help drive your success and be a differentiator in the search engine marketing industry. Experience what digital transformation means to your business.

›› Agenda


09:30 - 10:00 | Breakfast
10:00 - 10:15 | Welcome​:
10:00 - 10:15 | Mascha Driessen, Sr. Director Strategic Search Microsoft​
10:15 - 10:45 | Advertising Innovation​:
10:15 - 10:45 | Rik van der Kooi, CVP Microsoft​
10:45 - 11:15 | Digital Transformation for marketers​:
10:45 - 11:15 | Axel Steinman​, VP Sales Microsoft
11:15 - 11:45 | Reimagine with Cloud​:
11:15 - 11:45 | Richard Potter, CTO Microsoft​
11:45 - 12:45 | Lunch
12:45 - 13:15 | The Future is Voice Activated:
12:45 - 13:15 | Luis Esteban, CEO iProspect Spain
13:15 - 13:45 | Customer success story:
13:15 - 13:45 | Walter Melcher, Product Manager doubleSlash​
13:45 - 14:15 | Customer success story:
13:45 - 14:15 | Chris Baldwin, PhD & Strategic Change Agent, Mediabrands​
14:15 - 14:30 | Break
14:30 - 15:00 | - work in progress - more info to come soon
15:00 - 16:00 | EBC Tour – Innovation Bites
16:00 - 16:15 | Closing
16:15 - 17:00 | Cocktail Reception

 

›› Who should attend

These workshops are intended for senior business executives who are active in the advertising industry. Please apply early. Attendee numbers for each event will be strictly limited to create an environment for an exchange of thoughts and for the exploration of joint opportunities.


Practical information