Digital Transformation in Advertising – Partner Day

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Enabling the advertising industry to achieve more


Bringing together the leaders in the advertising industry from around Europe to discuss how the advertising industry is evolving with digital transformation and artificial intelligence (AI) - and the opportunities that come with this transformation.


May 22, 2018

 

Join us in Brussels on May 22, 2018 for this exclusive Executive Briefing. The goal is to show you that we are not an ordinary partner - we are on a journey together that is full of new opportunities with digital transformation and artificial intelligence (AI). By collaborating closely with you, we can help drive your success and be a differentiator in the search engine marketing industry. Experience what digital transformation means to your business.

›› Agenda


10:30 - 11:00 | Breakfast
11:00 - 11:15 | Welcome:
11:00 - 11:15 | Sean O’Connor, Marketing Director Microsoft​
11:15 - 11:45 | Advertising Innovation:
11:15 - 11:45 | Axel Steinman, VP Sales Microsoft​
11:45 - 12:15 | Digital Transformation/AI for marketers:
11:45 - 12:15 | Mascha Driessen, Sr. Director Strategic Search Microsoft​
12:15 - 12:45 | Reimagine with Cloud:
12:15 - 12:45 | Richard Potter, CTO Microsoft​
12:45 - 13:30 | Lunch
13:30 - 14:00 | Customer success story:
13:30 - 14:00 | Chris Baldwin, PhD & Strategic Change Agent, Mediabrands​
14:00 - 14:30 | Customer success story:
14:00 - 14:30 | Maria Yiangou. Associate Director, All Response Media​
14:30 - 14:45 | Break
14:45 - 15:30 | Open Q&A:
14:45 - 15:30 | Rik van der Kooi, CVP Microsoft​
15:30 - 16:30 | EBC Tour – Innovation Bites
16:30 - 16:45 | Closing
16:45 - 17:30 | Cocktail Reception

 

›› Who should attend

These workshops are intended for senior business executives who are active in the advertising industry as Agencies. Please apply early. Attendee numbers for each event will be strictly limited to create an environment for an exchange of thoughts and for the exploration of joint opportunities.


Practical information